Case Competition

Details

Date: Monday, November 30, 2026

Time: 5:00pm to 7:30pm

Location: Calgary Petroleum Club, Forester's Room

Other details: Food & Drinks are provided

Description

Come watch students pitch their strategies for HKCBA's market expansion case competition!

This year, the Hong Kong-Canada Business Association - Calgary Chapter has been working on a business case competition to award post-secondary students who leverage their understanding of the Canadian market to develop a market expansion strategy for a Hong Kong-based company entering the Canadian market.

The case competition centers around Kong Luck International Trading Inc. (“Kong Luck”), a Hong Kong-based company and the sole owner of Wowlly Sports Inc. (“Wowlly”), a Canadian designer and producer of professional pickleball equipment, which is expanding its Wowlly product line into Western Canada. To support this market expansion, CXO Pickleball (“CXO”), a startup incorporated in Alberta, has entered into a distribution agreement with Kong Luck, becoming the official distributor of Wowlly-branded products in the region. CXO is looking for support on how to enter the Canadian market through the insights produced from this case competition.

Students from Bow Valley College, Mount Royal University, SAIT, and the University of Calgary will be pitching their market expansion strategies to be awarded HKCBA scholarships.

Come support our students, network with the community, and have a great time!

Agenda

5:00pm: Arrivals and networking. Food & drinks will be served.

5:20pm: Opening message from the HKCBA President, Ben Leung.

5:30pm: Message from the sponsor, Frankie Lee, about CXO and Wowlly's desire to expand to Western Canada.

5:35pm: Case competition presentations begin.

6:30pm: Networking and case competition judging.

6:45pm: Awards announcement.

7:00pm: Closing remarks.

7:10pm: Continued networking and food & drinks.

7:30pm: Event conclusion.