Ron Hoffman joined Calgary-based bio industrial tech firm SixRing Inc. in the fall of 2021, following more than 35 years of diverse professional experience, including leadership positions in Canada's diplomatic service, and federal and provincial governments. As a Canadian diplomat Ron has served in six countries spanning four continents, with extensive experience in Europe, the Middle East, Asia and Africa. His roles including Senior Trade Commissioner, Director General of Strategic Policy, Director of Defense and Security Policy, and Senior Advisor to two Canadian foreign ministers.
Ron has served as Ambassador in Afghanistan at the height of Canada's engagement and as Ambassador in Thailand with cross accreditation to Cambodia, Myanmar and Laos. His other positions were in China, the United Kingdom, the Netherlands and South Africa. Since 2014 Ron has served Alberta as Senior Representative to Asia based in Hong King, and then as Interim CEO and the COO in Invest Alberta tasked with standing up the corporation in its initial year and supporting several major new investments into the province, including in various energy sub-sectors. While based in Honk Kong, Ron was elected Vice Chairman of the Canadian Chamber of Commerce from 2015-2019. He is a frequent commentator and lecturer on foreign policy, international affairs and government.